Associate Director, Search Marketing

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own day-to-day client media leadership and SEM strategy while translating data into actionable insights across multi-channel campaigns and coordinating with cross-functional teams.

  • Account Leadership: Own day-to-day client contact, media planning, negotiations, implementation, and performance tracking.
  • SEM Strategy & Insights: Shape SEM and integration with digital and offline media, with testing and forecast emphasis.
  • Team & Client Alignment: Mentor junior staff and ensure clear, proactive client communication and issue resolution.

Job Description

Responsibilities

  • Serving as escalation point of contact for day-to-day clients
  • Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution
  • Managing the strategic components of an integrated SEM campaign, with other digital and offline media

Requirements

  • A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience
  • Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick Search expertise required)
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
  • Experience working within pharmaceutical and healthcare environments is a plus

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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