Associate Director - Retail & Activation Marketing

El Segundo, CA

$130K/yr – $145K/yrSenior Level5+ years exp

Posted 2 months ago

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Job Summary

Coordinate the US GTM calendar and key retail initiatives to drive Ulta sales, brand health, and product performance, turning shopper insights into actionable plans across launches, campaigns, and trade shows.

  • Own end-to-end retail marketing for Ulta, monitor performance and competitive activity, and close gaps to lift sales and SKU productivity.
  • Lead category management with shopper insight, planograms, and visual merchandising to highlight differentiation and drive purchase interest.
  • Develop brand initiatives with cross-functional partners and use post-mortem learnings to optimize future programs.

Job Description

Responsibilities

  • Develop and manage US go-to-market activity calendar for both new product launches and core initiatives in collaboration with account leads, ensuring alignment with the brand's strategic objectives and key commercial moments
  • Own end-to-end retail marketing and brand performance for Ulta, our biggest customer. Monitor performance and competitive activity; create action plans to close gaps and capitalize on opportunities, driving sales growth, SKU productivity, and brand health
  • Lead category management anchored in robust shopper insight, developing planograms and VM that highlight our brand's difference, focuses on hero products, helps navigation, and ultimately drives purchase interest
  • Develop and execute brand initiatives (campaigns, events, sampling, etc.) in collaboration with creative, Ops, sales, and education to ensure all needs are met and achieve the brand's overall objectives
  • Oversee creative development of retailer content, ensuring all requirements are met and that they adhere to best practices. Manage all marketing requests such as comps/asset forms, new product set up forms, sell sheets, photography, social assets, copy, etc; ensuring requests are on time and executed consistently
  • Create post-mortem analysis of programs, launches, animations, etc to ensure we optimize future activities based on learnings
  • Lead the planning and execution of trade shows and market meetings, and partner with the team on the field sales meeting

Requirements

  • At least 5 years of Channel/Retail/Trade Marketing experience required, with a minimum of 2 years' direct experience working with Ulta
  • Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
  • Strategic thinker with strong business acumen, able to analyze complex information and translate it into insights and actionable plans
  • Proven experience in leading cross-functional teams and driving integrated marketing initiatives
  • Strong communication and leadership skills, with the ability to influence multiple stakeholders across different functions
  • Bachelor's degree required

Preferred

  • MBA a plus

Benefits

  • Unlimited Paid Time Off
  • Medical, Dental, Vision Insurance
  • FSA/HSA
  • Life/Accident Insurance
  • Employee Assistance Program (EAP)
  • Professional Development Resources
  • 401(k) Employer Match Program
  • Annual Bonus
Murad logo

Murad

We’re the #1 dermatologist-founded brand* that approaches skin differently.Since 1989, we’ve been developing clinically proven products that are supported by Dr. Murad’s industry-first research as a board-certified dermatologist and pharmacist. Our formulas don’t just consider one symptom or concern—they address total skin health, utilizing proprietary active ingredients and the latest clinical-grade technologies for unmatched efficacy and proven results.Want to be a part of shaping Murad’s future? You can learn more about our job openings at murad.com/murad-careers/ and more about Murad's commitments at murad.com/wellness-for-people-wellness-for-planet/.*Based on first half 2023 prestige skincare sales data, not including professional brands

Founded in 1989
El Segundo, California, USA
554 employees (65 in marketing)