Associate Director, Research & Analytics - Partnerships, Experiential, & Culture

Responsibilities

• Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to help inform strategy, positioning, and partnership opportunities.
• Deliver partnership valuations that inform decision making and support contract negotiation.
• Support the development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners.
• Provide support to account teams when making informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc.
• Contribute to business development and help identify opportunities to expand research scope and impact.
• Lead a small team to ensure that projects are produced according to client need, SOW’s and budgets.
• Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities.
• Contribute to positive team culture to foster high performance, efficient processes, and ongoing professional development.

Requirements

• BA/BS degree or equivalent experience required.
• 6+ years of business strategy, consulting, research, or agency experience (preferably in the sports/entertainment industry). Must have a deep knowledge of sponsorship and the sports industry.
• Experience working with secondary and syndicated research tools (e.g. GWI, YouGov, social listening, earned & owned media analysis, media value & exposure data etc.)
• Proficient in Microsoft Suite, particularly with PowerPoint, Word and Excel.
• Must be proficient with partnership valuation techniques and associated data.
• Familiarity with brand measurement, campaign analytics, or media performance is a plus.
• Proficiency in statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus.
• Ability to communicate professionally in both a written and verbal context with the ability to tell compelling, client-ready stories.
• Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations.
• Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.