Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

Fort Lauderdale, FL (On-site)

$194K/yr – $291K/yrSenior Level5+ years expFull time

Posted 10 days ago

Job Summary

Own regional marketing initiatives and cross-functional engagement to drive brand objectives, with a focus on regional strategy, ESE advocacy, and timely insights.

  • Strategic Regional Marketing planning and execution
  • ESE engagement and advocacy across National, Regional, and Community groups
  • Insights generation to inform strategy and address market challenges

Job Description

Responsibilities

  • Strategic Regional Marketing : Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives , generating insights, and building advocacy from key external thought leaders.
  • ESE Customer Engagement: Identify and effectively engage a core group of 35-50 National , Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand . Support brand and global team on projects that require US ESE engagement, guidance, and/or involvement.
  • Insights Generation : Generate timely and actionable customer insights that inform b rand strateg y, decision-making , and other important marketing initiatives . Escalate market challenges/barriers to leadership as cross-functional partners as appropriate .
  • Business Ethics and Acumen : Compliantly manag e multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings /certifications.
  • Internal Collaboration : Collaborate with field sales leadership , account directors, and other b rand partners to develop and execute local regional strategies and tactics based on geographical market needs and opportunities.

Requirements

  • Bachelor's Degree; preferably in a relevant field
  • 5 + years of experience in pharma and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, strategic planning
  • 3+ years of Oncology Experience
  • Expected 50-70% overnight travel including evening and weekend conferences when necessary

Preferred

  • Experience in Breast Cancer
  • Prior in-line marketing experience or Marketing Agency experience (HCP marketing)
  • Experience working with third party vendors and agency partners
  • MBA in relevant field

Benefits

  • Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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AstraZeneca

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We're transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. For more information, visit www.astrazeneca.com.Community Guidelines: bit.ly/2MgAcio

Founded in 1999
Cambridge, England, GBR
77K employees (4,201 in marketing)
78% recommend to a friend
89% CEO approval

Salaries

Posted range

$194K/yr – $291K/yr

Taken straight from the job posting.

See all AstraZeneca salaries

Funding

Total Funding
$7.3B
Last Raise
$2B
Post IPO Debt, 19 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $2B
  • Jul 2024
    Post IPO Debt • $1.5B
  • Feb 2023
    Post IPO Debt • $2.3B

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
45.1%
Direct
42%
Referral
9.3%
Social
2.6%
Paid
0.9%

Headcount Trend

Current headcount: ~76.8K

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