Associate Director of Recruitment Marketing (Marketing and Communications) at The Johns Hopkins University | Baltimore, MD | $76K/yr – $133K/yr

The Johns Hopkins University

Associate Director of Recruitment Marketing (Marketing and Communications)

Baltimore, MD (Hybrid)

$76K/yr – $133K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive recruitment marketing for Johns Hopkins graduate programs, leading strategy and execution across paid/organic channels.

Own full-funnel marketing for prospective graduate students, from awareness to enrollment.
Must-have: Bachelor's degree with five years of related experience.
Standout: Leadership of a marketing/communications team and cross-functional collaboration.

Job Description

Responsibilities

Create, implement, and measure the success of a comprehensive marketing, communications, and public relations program (or a pre-defined combination of these functional areas) to enhance the image and position of the designated area within the marketplace and the general public.
Facilitate internal and external communications ensuring alignment with the broader school and university strategies.
Oversee editorial direction, design, production, and distribution of publications.
Serve as the representative to the media, coordinate media interest, and ensure regular contact with target media.
Coordinate the appearance of print and electronic materials, e.g. letterhead, use of logos, brochures, etc.
Provide counsel to project teams on marketing, communications, and public relations, and manage the associated marketing and communications staff assigned to these projects.
Ensure that the center/department and associated projects regularly conduct market research and coordinate and oversee this activity.
Monitor trends and ensure implementation of best practices.
Lead projects including cause-related marketing and special events.
Develop short and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress and evaluate performance.

Requirements

Bachelor's Degree in a related field.
Five years of related experience.
Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred

Bachelor’s Degree in Marketing, Communications, Advertising, Public Relations, or related area.
Four to six years’ relevant experience.
Experience creating and executing digital marketing campaigns, including paid, organic and social media as well as analyzing results
Experience with Slate highly desirable and preferred
Experience in Higher Education Preferred (ideally in marketing, recruitment, admissions)

Compensation

Starting Salary Range: $75,800 - $132,600 Annually (Commensurate w/exp.)
Listed_salary: USD 75800-132600 YEAR

Other

Hybrid work arrangement as noted in the description.
Location: Hybrid/Mount Washington Campus
Department: Corporate & Global Affairs
Personnel area: Whiting School of Engineering

The Johns Hopkins University

We are America’s first research university, founded in 1876 on the principle that by pursuing big ideas and sharing what we learn, we can make the world a better place. For more than 140 years, our faculty and students have worked side by side in pursuit of discoveries that improve lives.Johns Hopkins enrolls more than 24,000 full- and part-time students throughout nine academic divisions. Our faculty and students study, teach, and learn across more than 260 programs in the arts and music, the humanities, the social and natural sciences, engineering, international studies, education, business, and the health professions.The university has four campuses in Baltimore; one in Washington, D.C.; one in Montgomery County, Maryland; and facilities throughout the Baltimore-Washington region as well as in China and Italy.The university takes its name from 19th-century Maryland philanthropist Johns Hopkins, an entrepreneur who believed in improving public health and education in Baltimore and beyond.

Baltimore, Maryland, USA

18K employees (349 in marketing)

jhu.edu