Associate Director of Public Relations

Responsibilities

• Design and implement bold and proactive public relations strategies aligned with Illumina’s business objectives, scientific leadership, and brand voice.
• Lead Illumina's media program, including day-to-day media engagement, journalist relationship development, global enablement, and creative media strategy for opportunistic impact as well as formal company news.
• Align our global PR impact for media and brand moments, including oversight, planning, and coordination with team members and agencies around the world.
• Develop and track metrics that help motivate the team and drive momentum for the company.
• Collaborate closely with the executive communications team to build drive visibility and eminence for Illumina executives and other leadership voices.
• Develop and activate media materials, including press releases, pitches, executive briefing materials, and more.
• Bring your innovative ideas and creativity to proactively drive storytelling and elevate our spokespeople.
• Build and maintain relationships with key journalists, scientific media, influencers, and industry stakeholders across the biotech, healthcare, and business sectors.
• Monitor media coverage of genomics, biotechnology, healthcare, and Illumina, analyzing PR campaign effectiveness, understanding the competitive environment, and delivering strategic insights to company leadership.
• Support crisis communication planning and execution, providing direction to business leaders during sensitive situations.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or a relevant scientific discipline.
• Typically requires a Bachelor’s degree and a minimum of 15 years of related experience in public relations, with 7+ years of Management experience - biotech, life sciences, or healthcare industry experience strongly preferred.
• Outstanding written and oral communication skills, with the ability to translate complex scientific content for diverse audiences.
• Proven track record developing and executing successful PR campaigns within a scientific or technology-driven organization.
• Demonstrated expertise in issues management and strategic problem-solving.
• Experience utilizing media monitoring tools and communications analytics.
• Ability to manage multiple projects under tight deadlines within a dynamic, fast-paced industry.

Benefits

• We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.