Responsibilities

• Define and own programmatic and direct media strategy across your portfolio, spanning CTV, OLV, display, native, audio, DOOH, high-impact and emerging formats
• Lead strategy and activation across DSPs including StackAdapt, DV360, The Trade Desk and others, maintaining the hands-on expertise to oversee setup, pacing, optimization, QA and troubleshooting
• Develop buying and audience strategies across open exchange, PMP, Preferred Deals, Programmatic Guaranteed and direct IO opportunities
• Own media planning and performance best practices across forecasting, budgeting, reach and frequency, learning agendas, optimization and analysis
• Cultivate strategic relationships with publishers, platforms and media partners, leading RFPs, evaluating opportunities and negotiating direct and programmatic partnerships
• Identify and test new partners, formats, technologies, automation and AI applications that can improve client strategies and performance
• Partner closely with Client Partnerships, Creative, Growth and Analytics teams to connect media strategy and measurement to broader client objectives
• Be a storyteller and trusted client advisor, turning complex strategies, marketplace dynamics and performance data into clear recommendations and business implications
• Mentor junior team members while supporting new business pitches, thought leadership and the continued evolution of Code3’s programmatic and direct media capabilities

Requirements

• 6+ years of experience developing and activating programmatic media strategies, ideally within an agency environment
• Strong hands-on experience across DSPs such as The Trade Desk, DV360 and StackAdapt, including campaign setup, optimization and troubleshooting
• Experience across CTV, OLV, display and other programmatic channels, including PMP, Preferred, Programmatic Guaranteed and direct publisher buys
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, publishers, data providers and verification partners
• Experience developing audience strategies leveraging first-party data, contextual targeting and modeled audiences
• Strong media planning, measurement and analytical skills with the ability to translate performance into clear strategic recommendations
• Proven client-facing experience with the ability to simplify complex media concepts, anticipate needs and act as a trusted advisor
• Experience building media partner relationships and contributing to new business pitches; relevant platform certifications are a plus

Preferred

• Relevant platform certifications are a plus

Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices