Responsibilities

• Develops and executes integrated digital marketing strategies that support undergraduate and graduate enrollment goals.
• Manages and optimizes paid advertising campaigns across Google Ads, Bing, Meta, LinkedIn, YouTube, and TikTok platforms.
• Oversees SEO/SEM initiatives to improve website visibility, search rankings, organic traffic, and conversion performance.
• Designs and implements multi-channel campaigns that maintain consistent institutional branding and messaging.
• Conducts A/B testing and campaign analysis to improve click-through rates, conversion rates, lead quality, and return on investment.
• Utilizes analytics and reporting tools to monitor campaign performance and provide actionable insights to leadership and stakeholders.
• Serves as the primary liaison with external media vendors and agency partners to ensure campaign alignment, budget efficiency, and performance optimization.
• Collaborates with web, editorial, enrollment, and academic teams to enhance website content, landing pages, and user experience strategies.
• Develops and manages email marketing campaigns, automated workflows, and lead nurturing strategies to support prospective student engagement.
• Conducts market research and audience segmentation analysis to identify recruitment opportunities and improve marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master’s degree in Marketing, Communications, Business, or related field preferred.
• Minimum of five (5) years of progressively responsible experience in digital marketing, performance marketing, or enrollment marketing.
• Demonstrated experience managing and optimizing multi-channel digital advertising budgets.
• Experience with marketing automation systems, CRM platforms (such as Slate), and content management systems (CMS).
• Experience analyzing campaign performance data and presenting actionable insights to leadership.
• Higher education marketing experience preferred.
• Strong knowledge of paid search, SEO/SEM, paid social media, email marketing, and conversion-focused digital marketing strategies.
• Proficiency with marketing analytics platforms, CRM systems, marketing automation tools, and content management systems (CMS).
• Ability to analyze campaign performance data, interpret metrics, and make strategic, data-driven recommendations.
• Knowledge of lead generation, acquisition funnels, audience segmentation, and marketing attribution methodologies.

Preferred

• Master’s degree in Marketing, Communications, Business, or related field preferred.
• Higher education marketing experience preferred.

Benefits

• Benefits
• PTO Overview