Associate Director, Peer to Peer Marketing Delivery

Responsibilities

• Serve as a marketing point of contact across teams and functions, partnering closely with professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively build and deliver HCP education that resonates with the marketing strategy and brand vision.
• Define and implement an impactful delivery of HCP education, utilizing marketing analytics to measure success and drive program enhancements.
• Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.
• Share best practices across the HCP Education Delivery team, fostering a culture of marketing collaboration and brand consistency.
• Actively contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
• Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.
• Collaborate with the HCP Marketer and the Customer Engagement teams to support HCP Education and field communication and training activities, as appropriate, ensuring alignment with overall marketing campaigns.

Requirements

• Education: Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
• A minimum of 5 years of commercial marketing experience, with a proven track record of building scalable HCP education programs. Alternatively, candidates with 2 years of marketing experience and completion of a postdoctoral fellowship at a major pharmaceutical company will also be considered.
• Demonstrated ability to communicate scientific data effectively to a variety of audiences.
• Experience in driving enterprise-wide initiatives that enhance the HCP experience and demonstrate measurable improvements.
• Proven project management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget. A strategic and analytical mindset is essential, as demonstrated by key projects or initiatives.
• Accomplished cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.

Preferred

• Multi-functional experience in Pharmaceutical or Healthcare
• Prior work within a center of excellence model, where consistent standards, best practices, and knowledge sharing were effectively implemented