Own the patient marketing strategy and launch plan for DT120, coordinating cross-functional teams to drive pre-launch, launch, and lifecycle activities with regulatory-compliant execution.

• Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120
• Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization
• Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional initiatives
• Oversee the promotional review process (MLR/PRC) to ensure all patient-facing marketing materials are compliant with regulatory requirements
• Partner with Medical Affairs, Market Access, Patient Services, Sales, and cross-functional commercial teams to align patient engagement strategies with broader business objectives
• Direct external agency partners across creative, digital, media, analytics, and market research to deliver high-impact, ROI-driven initiatives within budget
• Translate patient, caregiver, and market insights into actionable strategies that strengthen engagement, differentiation, and launch readiness
• Support patient advocacy, congress, and community engagement initiatives that enhance awareness, education, and brand presence