Associate Director, Paid Social

Responsibilities

• Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
• Recognize and act on opportunities to grow business
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Requirements

• Substantial experience in account management, planning, and/or performance media experience
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams