Associate Director, Paid Social

Responsibilities

• Serve as the agency's paid social subject matter expert across client engagements and internal teams; lead paid social strategy development for multiple clients, ensuring recommendations align with business objectives, audience needs, and performance goals
• Oversee channel planning, activation, optimization, measurement, and reporting across paid social programs; develop platform-specific strategies and tactical recommendations across Meta, LinkedIn, TikTok, Reddit, Pinterest, X, and emerging social platforms
• Translate industry trends, platform updates, privacy changes, and beta opportunities into actionable recommendations for clients and agency teams; establish and maintain paid social best practices, testing frameworks, operational standards, and measurement approaches
• Remain hands-on in campaign setup, trafficking, optimization, and troubleshooting while providing strategic oversight and direction to the team; oversee pharmaceutical platform requirements, including account verification, prescription drug advertising authorization, and resolution of ad disapprovals in partnership with platform representatives
• Partner closely with Paid Search, Programmatic, Analytics, Strategy, and Client Services teams to develop integrated, full-funnel media strategies; ensure paid social recommendations complement broader channel strategies and customer journeys
• Collaborate with channel leads to identify cross-channel optimization opportunities and unified measurement approaches; contribute to annual planning, audience strategy, media investment allocation, and campaign architecture discussions
• Serve as a senior client-facing leader across assigned accounts; present strategic recommendations, performance insights, testing roadmaps, and investment opportunities to client stakeholders
• Lead social media planning discussions, business reviews, and performance meetings; act as a trusted consultant by providing thought leadership and strategic guidance on the evolving paid social landscape
• Identify opportunities to expand client engagement and grow paid social and performance media services; use multiple data sources and platform insights to evaluate campaign effectiveness and identify growth opportunities
• Lead audience, creative, placement, bidding, and conversion optimization strategies; develop testing frameworks and measurement approaches that support continuous improvement

Requirements

• 6+ years of paid social planning, activation, and management experience, including significant experience within pharmaceutical and healthcare marketing
• Deep expertise in Meta and LinkedIn, with experience across other relevant platforms such as TikTok, Reddit, Pinterest, X, and emerging social platforms
• Demonstrated ability to act as a strategic consultant and subject matter expert for both clients and internal stakeholders
• Strong understanding of audience strategy, targeting methodologies, first-party data applications, privacy considerations, and measurement approaches
• Experience developing integrated strategies alongside paid search, programmatic, and analytics teams
• Proven success managing complex, multi-brand, and multi-channel paid media programs
• Strong client leadership, presentation, and communication skills, with the ability to translate complex platform dynamics into clear business recommendations
• Experience leading and developing teams through coaching, mentorship, and performance management
• Ability to thrive in a fast-paced, collaborative environment while balancing multiple priorities and stakeholders

Preferred

• Experience with pharmaceutical regulatory considerations, medical/legal review processes, and healthcare marketing best practices strongly preferred
• Experience leading and developing teams through coaching, mentorship, and performance management

Benefits

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities