Associate Director, Paid Search

New York City, NY (On-site)

$120K/yr – $125K/yrSenior LevelFull time

Posted 11 days ago

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Job Summary

Owns multi-channel strategy execution and team development, translating briefs into scalable search plans and driving performance for client accounts.

  • Lead tests & learns across accounts
  • Develop and retain team talent and morale
  • Own analysis of attribution and budgeting to optimize spend

Job Description

Responsibilities

  • Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
  • Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
  • Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
  • Responsible for management of direct reports as well as overall development and success of the team
  • Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
  • Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team
  • Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
  • Master, identify and communicate trends in search and client industries
  • Create and present case studies, POVs, etc.
  • Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)

Requirements

  • Substantial experience with within an agency environment required
  • Expert in Google, Bing, and other search partners
  • Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
  • Polished presence and presentations skills (presentation will be required)
  • Excellent writing skills with an attention to detail
  • Mastery of Microsoft Excel is required
  • Working knowledge of Word, and PowerPoint
  • Ability to multitask and handle other duties as assigned

Preferred

  • Substantial managerial experience preferred

Benefits

  • medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
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Omnicom Media

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Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
87

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