Associate Director, Paid Search (Media)

New City, NY

$100K/yr – $125K/yrSenior Level5+ years exp

Posted 5 weeks ago

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Job Summary

Own client leadership and cross-functional media strategy for large brands, balancing proactive growth opportunities with rigorous measurement and team enablement.

  • Client leadership and relationship management across campaigns
  • End-to-end media strategy, execution, and measurement with senior stakeholders
  • Agency partner governance and holistic omnichannel approach to business outcomes

Job Description

Responsibilities

  • Regularly meet with direct reports setting daily expectations, to ensure they're tracking towards goals, providing strategic guidance, and running training sessions.
  • Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans and campaign results etc.
  • Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, and reporting on performance providing thought leadership on all media plans.
  • Ensure strategy, approach and direction meets (or exceeds) client expectations for any given campaign or initiative striving to be proactive vs. reactive with your approach to their businesses
  • Oversee finance processes monthly reviewing budget reports, media authorizations, and billing.
  • Partner with the Director to deliver best-in-class media investment strategy and execution outputs, derived from industry insights and expertise.
  • Communicate information internally and externally managing deliverables between client, account, and analysts.
  • Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
  • Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
  • Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.
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VaynerMedia

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Founded in 2009
New York, NY, US
1.2K employees (665 in marketing)