Associate Director, Paid Search

New York, USA (On-site)

$162K/yr – $189K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive global–local Paid Search strategy for the US and lead a cross-functional, data-driven team to optimize performance.

  • Own the adaptation and execution of the global Paid Search roadmap for the United States.
  • Lead a high-performing team of search specialists and managers while aligning central strategies with regional goals.
  • Turn complex data into clear, executive-ready insights and presentations.

Job Description

Drive global–local Paid Search strategy for the US and lead a cross-functional, data-driven team to optimize performance.

  • Own the adaptation and execution of the global Paid Search roadmap for the United States.
  • Act as the primary interface between global marketing teams and local stakeholders with structured feedback loops.
  • Ensure alignment between centrally defined strategies and regional performance goals.
  • Lead, mentor, and grow a high-performing team of search specialists and managers.
  • Take full accountability for campaign management, budgeting, and optimization across all search portfolios.
  • Utilize automated dashboards and post-analysis reports to turn complex data into actionable insights for executives.
  • Independently build and manipulate spreadsheets to perform deep-dive analyses and generate ad hoc insights.
  • Partner with the global AdTech/Product Innovation lead to pilot new tools and methodologies and inform roadmaps.
  • Collaborate with Brand, BI, CRM, and SEO teams to optimize the full consumer journey.
HelloFresh logo

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011
Berlin, Berlin, DE
16K employees (1,525 in marketing)
58% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
29.3%
Direct
59.9%
Referral
6.7%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~16.8K

Marketing Team

Marketing Team Size
1,326 (8% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$367.5M
Last Raise
$88.3M
Series G, 9 years ago

Funding History

  • Dec 2016
    Series G • $88.3M
  • Sep 2015
    Series F • $85.6M
  • Feb 2015
    Series E • $126M

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