Associate Director, Paid Search

New York City, NY (Hybrid)

$180K/yr – $260K/yrSenior LevelFte

Posted 1 day ago

Job Summary

Own and evolve the paid search strategy for multiple client accounts, lead client-facing strategy and performance reviews, and drive end-to-end activation, optimization, and measurement in a cross-functional team to grow revenue.

  • Lead paid search strategy across client accounts and stay aligned with business objectives
  • Present strategy and performance to senior client stakeholders
  • Plan, activate, optimize, and measure campaigns with a focus on growth and impact

Job Description

Responsibilities

  • Strategy & Leadership
  • Own and evolve paid search strategy across assigned client accounts, ensuring alignment with each client's broader marketing and business objectives.
  • Serve as the senior search point of contact for clients, presenting strategy, performance, and recommendations directly to client stakeholders, including senior marketing leadership.
  • Translate platform-level trends (Google Ads, Microsoft Ads, and emerging AI-driven search products) into actionable strategic recommendations for clients.
  • Partner cross-functionally with integrated, paid social, programmatic and product to ensure integrated, full-funnel media strategies.
  • Planning & Activation
  • In partnership with the integrated media team, lead paid search campaign planning, budget allocation, and channel strategy across search accounts, ensuring efficient and effective use of client media investment.
  • Oversee campaign build, QA, and activation, ensuring accuracy and adherence to best practices at scale.
  • Stay ahead of platform betas, product releases, and policy changes across Google Ads and Microsoft Ads, and proactively bring relevant opportunities to clients.
  • Optimization & Analytics

Requirements

  • Tenure in hands-on, consistent paid search management experience.
  • Required: experience on both the agency side and the vendor/platform side at either Google (Google Ads) or Microsoft (Microsoft Advertising).
  • Proven track record managing multi-million-dollar search budgets across complex, multi-brand or multi-client portfolios.
  • Deep expertise across Google Ads and Microsoft Ads platforms; familiarity with Google Analytics, Search Ads 360, or similar bid management/reporting tools.
  • Demonstrated experience leading and developing a team.
  • Proven accountability for revenue goals within a book of business, not just campaign performance.
  • Strong track record of growing client relationships and revenue, not just managing performance.
  • Excellent client-facing communication and presentation skills, with experience presenting to senior stakeholders.
  • Strategic thinker who can also go deep into platform execution when needed

Benefits

  • Competitive salary
  • Full coverage health insurance including Medical, Dental, and Vision
  • 401K with company contribution
  • Generous vacation days in addition to company holidays, sick days, and summer Fridays
  • Pre-taxed commuter benefits
  • 16 weeks of paid parental leave
  • And more...
Digital Matter logo

Digital Matter

Digital Matter is Google Certified Publishing Partner (GCPP) and the largest ad network in the Baltic States with more than 20 years of experience, 200+ publishers, 2B monthly impressions and hundreds of campaigns every month. We are part of Ekspress Grupp - the leading media group in the Baltic States. Ekspress Grupp is listed on the Tallinn Stock Exchange.Whether you are a publisher, advertiser, media agency or an adtech company, we will be pleased to discuss business together.

Founded in 2001
Vilnius, Vilniaus, LTU
30 employees (11 in marketing)

Salaries

Posted range

$180K/yr – $260K/yr

Taken straight from the job posting.

See all Digital Matter salaries

Marketing Team

Marketing Team Size
10 (33% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.4K
Monthly Google Ads Budget
$31
Traffic Source Mix
Search
39.7%
Direct
37.9%
Referral
13.2%
Social
6.6%
Paid
1.4%

Headcount Trend

Current headcount: ~30
Digital Matter logo

Associate Director, Paid Search

Digital Matter · New York City, NY · Hybrid