Responsibilities

• Lead paid search strategy, execution, and performance across multiple client accounts spanning Google Ads, Microsoft Ads, and other paid media platforms
• Develop and oversee customized search strategies aligned with each client’s business goals, industry, audience, and budget
• Provide senior-level guidance on account structure, keyword strategy, audience targeting, bidding methodology, testing roadmaps, and overall optimization approach
• Monitor and evaluate campaign performance, proactively identifying opportunities to improve efficiency, scale, and return on investment
• Serve as a senior client-facing lead, presenting performance reports, insights, strategic recommendations, and growth opportunities on a regular basis
• Partner cross-functionally with internal teams across SEO, paid social, analytics, and creative to deliver integrated marketing strategies
• Mentor and support team members, helping to elevate team performance, quality of work, and platform knowledge
• Stay ahead of industry trends, platform changes, automation developments, and emerging best practices to ensure innovation across accounts
• Contribute to department growth by helping refine processes, improve account management standards, and support new business opportunities where needed

Requirements

• 4+ years of hands-on Paid Search experience, ideally within an agency environment
• Proven experience leading strategy and performance across multiple client accounts simultaneously
• Deep expertise in Google Ads, Microsoft Ads, Google Analytics, and conversion tracking
• Strong understanding of campaign architecture, bidding strategies, attribution, forecasting, and performance analysis
• Demonstrated success in building, scaling, and maintaining strong performance across multiple brands and industries
• Strong client leadership skills, with experience managing senior stakeholder relationships and communicating strategy clearly
• Excellent written and verbal communication skills
• Experience mentoring or managing team members in a collaborative environment
• B.A. or B.S.
• Experience with eCommerce and B2B
• Proficiency in Excel and performance reporting tools
• Experience with reporting and management platforms such as Looker, SA360, or similar tools
• Ability to thrive in a deadline-driven, collaborative agency environment
• Strong strategic mindset with the ability to balance big-picture leadership and day-to-day performance oversight

Preferred

• Google Ads Certification preferred