Associate Director - Paid Media, Omnichannel

New York, USA (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media leadership for multiple client accounts, owning senior relationships and guiding strategy across channels.

  • Own senior client relationships and guide conversations to ensure media strategy meets business goals.
  • Deep expertise in at least one paid channel with 5–7+ years of experience.
  • Lead and develop a team of media managers across accounts.

Job Description

Responsibilities

  • Lead strategic direction across multiple paid media clients, including search, social, programmatic, video, and emerging platforms.
  • Own client relationships: Act as the senior day-to-day lead, guiding client conversations, delivering presentations, and ensuring media strategy aligns with their business objectives.
  • Activate & Optimize: Maintain deep hands-on-keyboard expertise in at least one performance channel (SEM, paid social, programmatic, or others) and oversee executional excellence across all channels.
  • Manage a team: Lead, mentor, and develop a team of media managers and specialists, ensuring growth, performance, and collaboration across accounts.
  • Drive innovation: Translate client goals into cutting-edge media solutions, leveraging 1st party data, automation, and AI where applicable.
  • Reporting & Insights: Oversee analytics, testing strategies, and performance reporting. Present clear, compelling narratives to internal and external stakeholders.
  • Collaborate cross-functionally: Partner with creative, data science, influencer, and SEO teams to deliver holistic marketing programs.

Requirements

  • 5–7+ years of digital media experience, ideally in an agency setting.
  • In-depth expertise in at least one paid channel (Search, Social, Programmatic, Retail Media, etc.).
  • Proven success managing and growing multiple client accounts simultaneously.
  • Strong people management skills — experience leading and developing junior to mid-level team members.
  • Exceptional presentation and communication skills; comfortable leading meetings with senior-level clients.
  • A strategic mindset with strong attention to detail, timelines, and KPIs.
  • Experience with tools like Google Ads, Meta Ads Manager, DV360, SA360, or other media platforms and dashboards.

Benefits

  • Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
  • 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
  • New MacBook Pro and access to cutting-edge AI tools across the agency
  • Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
  • Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
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Direct Agents

3.7 Glassdoor

Direct Agents, celebrating its 22nd year of excellence, is a full-service growth marketing consultancy fueled by a future-focused mindset. As an independent and certified Minority-Owned Business, our team of 75+ professionals across NY and LA brings unique insights and solutions to every project. We specialize in strategic innovation and an AI-integrated approach, consistently providing our clients with a competitive edge in an ever-evolving marketing landscape. To learn more about our services, visit www.directagents.com or email marketing@directagents.com. Subscribe to Digital Transformation for weekly marketing updates, news, and trends: https:Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7019056617816039424

Founded in 2003
New York, New York, US
179 employees (54 in marketing)
57% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
13.3K
Monthly Google Ads Budget
$20.7K
Traffic Source Mix
Search
33.1%
Direct
50.4%
Referral
7%
Social
8.3%
Paid
1%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
50 (28% of company)
Median Career Experience
5 years
Median Tenure
2 years

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