Associate Director of Outreach, Master in Law Program

Responsibilities

• Marketing, Strategy and Program Growth
• Develops and leads the ML Program’s full-funnel marketing strategy, from awareness to enrollment, aligning campaigns with market insights, institutional priorities and enrollment goals.
• Develops and executes integrated, multi-channel campaigns (email, paid digital, organic social, landing pages, events) with a focus on lead generation and conversion optimization for the ML degree, Certificate in Law, and ad hoc courses.
• Manages and optimizes paid digital marketing strategy (Google, Meta, LinkedIn, YouTube), including budget allocation, audience segmentation, and performance tracking.
• Leads marketing analytics and performance reporting, translating data into actionable insights that inform strategy and improve Return on Advertising Spend.
• Oversees marketing automation and CRM integrations (e.g., Emma, Zapier), improving lead capture, segmentation, and nurture flows with Communications Integrated Marketing Manager.
• Manages and maintains the ML Program website in partnership with Penn Carey Law Communications, drawing on market insights and analytics to strengthen messaging, user experience, and lead generation. Drives SEO and content strategy, including development of high-performing landing pages and keyword optimization.
• Identifies and implements new growth opportunities and channels, testing innovative approaches to expand reach and reduce cost per acquisition working with Communications Integrated Marketing Manager.
• Serves as primary liaison with Penn Carey Law’s Communications Integrated Marketing Manager and external vendors, guiding strategy, creative direction, and performance expectations for digital advertising.
• Develops, implements, and maintains a centralized database to track information session and program inquiry attendance, enabling real-time visibility into the prospect pipeline and analyze engagement trends to optimize outreach and conversion strategies.

Requirements

• Bachelor's degree and 3 to 5 years of experience or equivalent combination of education and experience is required.
• Master’s degree or equivalent experience preferred, with 3-5 years of experience working in higher education.
• Candidates must demonstrate a strong understanding of the admissions landscape in a competitive arena.
• Candidates must demonstrate the ability to design, plan, and implement marketing and outreach campaigns and to oversee and manage critical processes.
• Strong oral and written communication skills are essential, as is the ability to work diplomatically with multiple constituencies including faculty, alumni, current students, prospective students, and colleagues.
• Demonstrated ability to perform complex data analysis, synthesize quantitative and qualitative findings, and translate insights into strategic recommendations for senior leadership.
• Experience working with CRM systems, digital analytics platforms, and enrollment and marketing data tools strongly preferred.
• Candidates should be highly motivated and possess strong personal initiative and drive.
• The ideal candidate will be a team player who has an established track record of collaboration in the workplace.
• We emphasize individual responsibility while requiring strong team support.

Preferred

• Master’s degree or equivalent experience preferred, with 3-5 years of experience working in higher education. Candidates must demonstrate a strong understanding of the admissions landscape in a competitive arena.

Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.