Responsibilities

• Personally write, edit, optimize, and refresh high-quality content, including thought leadership, educational articles, website content, landing pages, and other digital assets.
• Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead generation objectives.
• Conduct keyword, search intent, competitive, and content gap research and translate insights into content briefs and finished content.
• Partner directly with internal subject matter experts to turn complex financial topics and ideas into clear, engaging, authoritative content.
• Partner with external SEO consultants to identify opportunities, develop content briefs, and execute content initiatives.
• Identify and execute opportunities to increase off-site visibility and authority through third-party profile optimization, industry rankings, guest articles, interviews, publisher placements, citations, and brand mentions.
• Collaborate with the Head of Growth Marketing and external partners on SEO and GEO/AEO strategy while taking direct ownership of execution.
• Apply SEO best practices across content, including keyword strategy, search intent, content structure, internal linking, metadata, and other on-page optimization opportunities.
• Optimize content for discoverability across traditional search engines and emerging AI-powered experiences, including AI assistants, LLMs, and answer engines.
• Monitor organic and AI-search performance to identify opportunities to increase qualified traffic, engagement, visibility, and leads.

Requirements

• 5+ years of experience in content marketing, SEO content, organic growth, editorial, or a related marketing role.
• Excellent writing and editing skills, with recent experience personally creating long-form and digital content.
• Strong hands-on SEO experience, including keyword research, search intent, content optimization, internal linking, and performance analysis.
• Working knowledge of GEO/AEO and how content is increasingly discovered and cited through AI-powered search experiences.
• Proven experience creating and optimizing content that drives measurable organic traffic, engagement, leads, or other business outcomes.
• Demonstrated ability to take content from research and brief development through writing, optimization, publishing, and performance measurement.
• Experience managing content production workflows and collaborating with agencies, consultants, or external partners.
• Strong analytical skills and experience with SEO and performance tools such as GA4, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Strong communication, project management, and stakeholder management skills.
• Collaborative, curious, and comfortable working in a fast-moving environment where priorities evolve and experimentation is encouraged.

Preferred

• Agency experience, particularly in a role requiring hands-on execution across multiple clients, projects, or deadlines.
• Experience in financial services, wealth management, fintech, or another regulated or complex industry.
• Experience using AI tools to support content research, optimization, workflows, or performance analysis.
• Hands-on exposure to GEO/AEO initiatives, AI search optimization, or LLM visibility measurement.
• Familiarity with off-site SEO, digital PR, publisher ecosystems, and brand authority-building strategies.

Benefits

• medical, dental, vision, life insurance, 401(k) retirement plan, health savings accounts, short and long-term disability insurance, voluntary critical and accident insurance, and pre-tax parking and transportation programs.