Responsibilities

• Lead the development, activation, implementation and optimization of omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumers and health care providers
• Design and implement integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes
• Partner cross-functionally with Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and external agencies to ensure seamless execution and alignment to business objectives.
• Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies.
• Establish test and learn methodologies, identifying and testing hypotheses in channels to establish proof of concept
• Own and optimize CRM and web solutions to support scalable, customer-centric engagement at key moments of influence.
• Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery.
• Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences.
• Knowledgeable and experienced with key solutions including retargeting, next best action, field suggestions, LLM, machine-learning,
• Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor.

Requirements

• Minimum of 8+ years of pharmaceutical or life sciences marketing experience, with demonstrated success in omnichannel strategy, data-driven solution design, and media activation.
• Proven expertise in omnichannel campaign development, media strategy, CRM platforms, and web-based engagement solutions.
• Strong understanding of customer journeys, behavioral segmentation, and data-driven personalization approaches.
• Experience working with analytics teams and translating insights into measurable marketing impact.
• Ability to thrive in fast-paced, highly collaborative, and matrixed environments with both internal and external partners.
• Experience across consumer, primary care, and rare disease marketing is strongly preferred, with demonstrated success navigating complex therapeutic areas and customer ecosystems.
• Experience with market access and/or diagnostics is a plus.
• Agency management experience and direct collaboration with analytics partners strongly preferred.
• Strategic mindset with a strong track record of execution excellence and results delivery.
• Highly analytical, detail-oriented, and outcomes-focused, with a passion for continuous improvement.

Nice to have

• Experience across consumer, primary care, and rare disease marketing is strongly preferred.
• Agency management experience and direct collaboration with analytics partners strongly preferred.
• Experience with market access and/or diagnostics is a plus.

Benefits

• Employees are eligible to participate in Company employee benefit programs.
• For additional information on Company employee benefits programs, visit https://careers.eisai.com/us/en/compensation-and-benefits.