Responsibilities

• Partner closely with marketing and cross-functional teams to drive omnichannel and customer experience programs that generate value for the brands and key stakeholders
• Serve as the strategic hub connecting the enterprise Omnichannel/CX team and brand marketing teams, balancing enterprise priorities with brand-specific needs and operating with a high degree of autonomy to lead cross-functional omnichannel initiatives
• Lead agency management and coordination, including relationship, scope, budget, and performance
• Partner with marketing teams to understand their business and act as a strategic advisor for all omnichannel and digital efforts – including SEO/SEM, Social, Websites, Email, Display, etc.
• Develop and maintain omnichannel strategy roadmaps.
• Collaborate with the Digital Analytics team to translate customer and performance data into actionable insights, recommendations, and measurable outcomes; ensure recommendations are implemented, tracked, and evaluated.
• Apply deep knowledge of the end-to-end customer journey to identify and prioritize the moments that matter most for patients, caregivers, and HCPs, translating those insights into targeted omnichannel strategies
• Translate enterprise-level initiatives (e.g., modular content) into clear, actionable strategies for brand marketing teams, driving adoption, and consistency across brands
• Work autonomously, take ownership, and drive cross-functional initiatives with minimal oversight
• Ability to be a strategic business partner and trusted hub between omnichannel/CX and brand marketing teams, having impact above and across the organization

Requirements

• Bachelor's degree required.
• Minimum of 8 years multi/omnichannel pharma marketing experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results
• Experienced in making quantitatively oriented recommendations to solve business problems, based on real customer information and trends
• Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
• Recent experience at, or supporting, startup/emerging life science organizations; focus on rare/orphan diseases
• Proven background in consistently designing and delivering high-impact digital/ customer experience programs
• Deep understanding of core digital tactics, technology, data and how they work together. Including, but not limited to:
• Websites, UX, SEO/SEM, Media, Social, CRM, analytics, digital field tools
• Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)
• Strong business acumen with ability to translate complex, technical concepts clearly and concisely to broad audiences

Preferred

• Work experience in commercial matrix organization
• Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities, as well as medical/science engagements
• Experience working with third party vendors for analytics and reporting
• Agency partnership experience, including relationship, project budget, and contract management
• Strong experience utilizing modern business intelligence tools (e.g., Tableau)
• Experience with Veeva toolset and Salesforce Marketing Cloud highly desirable

Benefits

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.