Associate Director

New York City, NY (On-site)

$60K/yr – $140K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own cross-functional social strategy and influencer engagement, shaping social experiences for brand partners while driving authentic storytelling through influencer partnerships.

  • Drive social and brand strategy integration with influencer partnerships and creative briefs.
  • Lead relationships with creators and agencies to ensure authentic storytelling and measurable impact.
  • Coordinate with PR, engagement, data, and media disciplines to bring social-native ideas to life across the ecosystem.

Job Description

Responsibilities

  • Shape: Be a confident source of direction and a thought leader for both mindsets and craft among your client partners, strategy peers and the broader team to transform social experiences.
  • Innovate: Open doors, hunt for opportunities to create transformative work and change. Be on the pulse of influencer marketing trends to ensure creative, maximum exposure
  • Advocate: Pull senior stakeholders along with you to prove the power of social-first work and thinking.
  • Collaborate: Skillfully work as one integrated team with clients and SMEs across a network of high-performing WPP agencies and IAT partners to create impactful work.
  • Build: Be relentless in your pursuit of helping our client have the best social media presence in the world through a focus on customer behavior and a passion for identifying what’s next.
  • Connect: Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships

Requirements

  • Be the “go-to” thought leader and expert in driving integration between social and brand strategy and engagement planning.
  • Create and conduct influencer briefs for creatives and influencers
  • Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
  • Create communications that meet client objectives in the areas of social media strategy, digital platform and campaign development, research, content amplification and analytics
  • Serve as a primary point of contact for clients, addressing issues thoughtfully and effectively
  • Manage multiple campaigns from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing quality, and ensuring the work delivers impact and value
  • Create synergies between social and other disciplines: PR & Influencer, Customer Engagement & Commerce, Data & Analytics, and Media.
  • Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart.
  • Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs to drive concept to content across experience seamlessly connecting social to the full ecosystem.
  • Be the key player in new briefs representing the agency and the social expertise.

Benefits

  • Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed.
  • We’ll give you the autonomy to seek out new paths and better ways of doing things.
  • We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network.
  • And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
Ogilvy New York logo

Ogilvy New York

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/.

Founded in 1948
New York, New York, USA
60 employees (39 in marketing)

Traffic Signals

Monthly Visitors
289.9K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
49.7%
Direct
35.8%
Referral
7.9%
Social
5.6%
Paid
0.7%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
6 (10% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
5

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