Associate Director, Media Strategy New York, NY

New York City, NY (On-site)

$120K/yr – $130K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end media strategy and cross-channel planning for major client campaigns, lead a small strategy team, and manage client relationships, budget oversight, and cross-functional collaboration.

Lead cross-channel planning with channel and buyer science teams
Develop and mentor a team of media strategy planners
Serve as primary day-to-day media contact for key clients

Job Description

Responsibilities

Media Strategy
Develop cross-channel strategy & planning for media campaigns, as well as coordinating the inputs for buying
Writing client briefs & translate them into insights-led media strategy
Lead cross-channel planning in partnership with channel and buyer science teams, translating audience and research insights into actionable media plans
Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
Serve as a thought leader on the account — providing proactive POVs and recommendations, and co-leading a monthly training series for the client
Team Leadership
Lead and develop a team of media strategy planners (two managers, each supporting a senior specialist); help field, plan, and navigate the execution of pulsed and annual campaigns
Balance workload and resourcing across two manager-led pods, keeping capacity aligned to campaign demand
Coach and mentor direct reports, managing prioritization and professional development across the team

Requirements

8+ years of client-facing media planning experience with a track record of driving results
In-depth knowledge of the media landscape, consumer behavior and media consumption trends
Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
Curious mindset with strong critical thinking skills needed to solve diverse business challenges
Experience in a client-facing environment leading relationships with a commitment to excellence
Superb communication and presentation skills translating client challenges to campaign solutions
Ability to work collaboratively in a cross-functional environment (internally & externally)
Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
A data-driven approach, leveraging insights to develop strategy and define measurement
Previous agency experience handling retail, food & beverage or consumer goods preferred

Benefits

Unlimited paid time off
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA

341 employees (87 in marketing)

known.is