Associate Director, Media Strategy

New York City, NY (On-site)

$120K/yr – $130K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead cross‑channel media strategy and planning across campaigns, mentor a strategy team, and own client relationships from brief to measurement while delivering proactive insights and POVs.

  • Own cross-channel strategy and planning
  • Coach and develop the media strategy team
  • Maintain and grow client relationships with strategic recommendations

Job Description

Responsibilities

  • Media Strategy: Develop cross-channel strategy & planning for media campaigns, as well as coordinating the inputs for buying
  • Writing client briefs & translate them into insights-led media strategy
  • Lead cross-channel planning in partnership with channel and buyer science teams, translating audience and research insights into actionable media plans
  • Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
  • Serve as a thought leader on the account — providing proactive POVs and recommendations, and co-leading a monthly training series for the client
  • Team Leadership: Lead and develop a team of media strategy planners (two managers, each supporting a senior specialist); help field, plan, and navigate the execution of pulsed and annual campaigns
  • Balance workload and resourcing across two manager-led pods, keeping capacity aligned to campaign demand
  • Coach and mentor direct reports, managing prioritization and professional development across the team
  • Set quality standards and review team output to ensure accuracy and consistency across deliverables
  • Client Relations: Serving as the primary day-to-day media contact for key clients

Requirements

  • 8+ years of client-facing media planning experience with a track record of driving results
  • In-depth knowledge of the media landscape, consumer behavior and media consumption trends
  • Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
  • Curious mindset with strong critical thinking skills needed to solve diverse business challenges
  • Experience in a client-facing environment leading relationships with a commitment to excellence
  • Superb communication and presentation skills translating client challenges to campaign solutions
  • Ability to work collaboratively in a cross-functional environment (internally & externally)
  • Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
  • A data-driven approach, leveraging insights to develop strategy and define measurement
  • SOME OF OUR PERKS

Preferred

  • Previous agency experience handling retail, food & beverage or consumer goods preferred
  • Knowledge and experience of Prisma and Lumina preferred
  • Experience using SharePoint (Excel, PowerPoint) and Google Suite (Slides, Docs) highly preferred

Benefits

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave
Known logo

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA
341 employees (87 in marketing)

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
37.9%
Direct
45.7%
Referral
8.1%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
57 (17% of company)
Median Career Experience
12 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6