Associate Director of Media Relations

Responsibilities

• Earned Media & Communications Support
• Grow strategic earned media opportunities and strategy for the organization's family of brands and its executive
• Identify opportunities and trends to engage reporters
• Pitch and maintain relationships with journalists
• Assist in product creation used for earned media purposes
• Direct interview preparation and spokesperson needs
• Engage strategic partners and outside spokespeople in earned media opportunities
• Independently execute and/or supervise the execution of media-facing events, including press briefings, meet-and-greets, and other public events/webinars
• Assist in the development of policy and advocacy-related communications products, including research memos, reports, and strategic pitches
• Develop a growth plan to engage with the newest media, including but not limited to online newsletters, blogs, and podcasts

Requirements

• A minimum of five years of relevant communications experience with a proven track record of:
• Directly owning a substantial portion of earned-media strategy/opportunities
• Regularly identifying new hooks, pitching reporters, securing coverage, preparing spokespeople, cultivating long-term reporter relationships
• Demonstrated experience in successfully pitching state and national print and online media, as well as radio, television media, and state/local political or policy reporters
• Proven communication skills, both verbal and written, including ability to translate complex ideas, particularly relating to policy, legislation, legal developments, research, and data, into understandable messages that inform, engage, and persuade targeted audiences
• Record of directly advising and strategically preparing senior executives or subject matter experts for high-stakes media engagement, building on our current media profile
• Skilled in rapid, strategic communications judgment, able to quickly recognize newsworthiness and how/when to engage
• Strong analytical and interpersonal skills
• Attention to detail
• Experience managing a multi-step, time-sensitive content production and review processes across diverse teams and departments

Preferred

• Experience working on communications campaigns at the state level for nonprofits, government agencies, or political campaigns
• Experience working with, pitching, and creating content for new media platforms, including podcasts, Substack, and content creators
• Experience working on or knowledge of democracy and/or voting/elections issues
• Experience working in or knowledge of state legislative processes
• Experience managing public relations or earned media contractors or firms
• Experience communicating on behalf of multiple brands, as well as communicating on behalf of 501(c)(3) and 501(c)(4) organizations

Benefits

• Salary and benefits: We value our staff by offering competitive pay and a comprehensive benefits package. The Associate Director of Media Relations is in the Director pay band, and the hiring range for this position is $90,000 to $110,000 annually. The base pay offered will take into account internal equity and may also vary depending on the candidate's job-related knowledge, skills, and experience, among other factors. The total compensation package may include the full range of medical, financial, and/or other benefits, depending on the level and position offered.
• Medical, dental, and vision insurance that is majority employer-funded
• 401(k) retirement plan, with up to 6% employer match
• Generous paid time off package, including unlimited flexible vacation leave, 2 weeks sick leave, in addition to 13 paid holidays, winter holiday closure, and other PTO opportunities such as parental leave, volunteer time, and more
• Flexible spending account for medical and dependent care
• Short-term and long-term disability insurance
• Basic-term life and accidental death and dismemberment (ADD) insurance, with an employee buy-up option
• Additional benefits include work-from-home benefits, cell phone benefits, and fitness benefits, and learning and development benefits