Associate Director, Media Planning

New York City, NY (Hybrid)

$86K/yr – $110K/yrMid Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale media planning for Women’s Lifestyle, aligning native content, video, events, and creator partnerships with Sales and PMMs to hit KPIs, while mentoring 2–3 planners and shaping rate cards and deal packaging.

Ownership: Lead media plans anchored in content mix and category rate cards, driving pipeline and pre-sale packaging.
Collaboration: Coordinate with Sales, Integrated Marketing, Branded Content, Social, and Influencers to translate advertiser objectives into measurable campaigns.
Operations: Manage CRM/OMS deal tracking, RFP responses, and cross-functional communication from brief to close.

Job Description

Responsibilities

Intimate competitive knowledge of building media plans across scalable budgets anchored in custom content, video and social media, along with 360 integrated content mix including events, influencer / creators, etc.
Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
Manage and develop a team of 2–3 Media Planners, elevating both output quality and strategic thinking
Maintain a deep understanding of Future’s Women’s Lifestyle business offerings, rate card and site capabilities
Strategically build partner specific rate cards for the categories under Women’s Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships
Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
Support in packaging new category specific opportunities to bring to market
Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals
Play a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems
Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close
Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team’s planning strategy
Understand marketplace dynamics and be an industry expert

Requirements

Bachelor’s Degree
7+ years experience in media planning/account management
Experience in building media plans required
Proficiency in CRM (i.e. Salesforce) and OMS (i.e. Operative.One)
Understanding of rates types and performance metrics within digital media landscape
Experience media planning for native content required
Must be extremely detail oriented with exceptional organizational skills
Excellent communication skills
Knowledge of ad specs and 3rd party tracking capabilities required