Responsibilities

• Independently run mid-spend clients and advertising campaigns from inception to completion
• Regularly present sophisticated media strategies, performance insights, and campaign reporting directly to clients
• Develop comprehensive, data-backed media plans that align closely with client and campaign objectives, collaborating with Client/Account Leads to ensure deliverables map back to high-level strategic approaches
• Lead end-to-end campaign implementation and management, overseeing how campaigns are executed, optimized, and analyzed across various digital and traditional platforms, including partner negotiation and contracting
• Proactively identify, improve upon, and develop new processes to streamline cross-team communication and ensure flawless execution of media plans
• Foster strong, collaborative working relationships across all client and internal specialty teams (Buying, Marketing Analytics, Insights) to facilitate seamless execution
• Identify distinct areas for team-wide workflow and operational process improvements, partnering with Planning Directors to implement scalable solutions
• Attract, retain, and elevate talent across the paid media team through active, empathetic management, regular mentorship, and structured training
• Serve as a role model for junior and mid-level planners, providing guidance on campaign management, analytical thinking, and client communication muscle

Requirements

• 6-9 years of relevant work experience in digital media strategy, planning, and direct-IO buying (agency experience preferred)
• Proven track record of independently running campaigns for corporate reputation, public affairs, and/or political clients
• Enthusiasm for Democratic/progressive politics and excitement to work alongside our non-profit, advocacy, and corporate social impact clients in addition to larger, corporate reputation accounts
• Advanced analytical thinking capabilities, with strong hands-on experience utilizing media consumption tools (e.g. GWI, Comscore) and business intelligence/dashboard software (e.g. Datorama, Google Analytics, or Tableau)
• Demonstrated ability to quickly learn and navigate new digital systems, emerging media tech, and specialized proprietary tools with minimal downtime
• Expert-level proficiency in Microsoft Excel and Google Sheets for budget tracking, performance analysis, and data manipulation
• Exceptional organizational skills, rigorous attention to detail, and a demonstrated ability to manage multiple high-stakes projects simultaneously
• A readiness to work independently, think big, solve complex problems creatively, and scale leadership capabilities rapidly within a fast-paced environment

Benefits

• 100% company-paid medical, dental, and vision insurance
• a 401(k) program with employer match up to 4%
• generous time off for vacation
• $50 monthly phone reimbursement
• unlimited sick time
• 16 weeks of paid leave for new parents
• BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.