Responsibilities

• As Associate Director, National Video, you will provide investment leadership across paid video channels, including Linear TV, Addressable TV, and streaming video.
• In this role, you will manage the video investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.
• You’ll play an instrumental, game-shaping role in developing strategic cross-platform video approaches and implementing innovative strategies across linear, streaming, and addressable TV to grow our clients’ business.
• We are seeking a leader who will bring an innovative approach to planning and buying, endless curiosity to identify new opportunities, and an ability to achieve value through strong partner negotiations.
• Overseeing development of cross-channel video strategies and analysis for clients – collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on-brief
• Serving as a central point of contact for clients and internal teams for the broader video investment portfolio
• Speaking fluently to all video channels, but especially calling on deep expertise from activating one in linear TV
• Building and fostering strong partnerships with relevant media partners in the video ecosystem, including ability to constructively navigate negotiations and leverage cross-channel investments (i.e., linear broadcasters, CTV partners, ATV operators, etc.), as well as offering guidance on product roadmaps and agency wish lists

Requirements

• Six to nine years of deep experience of media planning and buying experience, with a strong focus on cross-channel video
• Deep expertise in linear TV, in particular
• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Analytical background – comfort with data and numbers
• Deep industry relationships with video partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell in concepts and new opportunities

Preferred

• Experience in pharma or healthcare industries is a plus
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Benefits

• medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off