Responsibilities

• Guide team members with implementing the strategy and executing the campaigns
• Present to and strategize directly with clients, internal and external teams, be able to think on your feet and offer up ideas
• Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities
• Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments
• Triage and escalate campaign and performance issues that arise
• Collaborate with creative team on needs for ad units, messaging, landing pages to ensure brand standards are met and customer experience is optimal

Requirements

• 5+ years digital media strategy, planning and buying experience
• Hands-on experience managing Meta and Google ad platforms is a must
• Experience developing media strategy
• Experience in the planning and execution of large scale, complex multi-tiered, multi-channel media campaigns
• Must have experience with Paid Search, Paid Social, YouTube, Programmatic Media, CTV advertising
• Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals
• Working knowledge of ad serving tools, pixel tracking and troubleshooting, event set-up, etc.
• Previous experience working with entertainment brands is a plus

Preferred

• Previous experience working with entertainment brands is a plus

Benefits

• the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO)
• 10 company paid holidays