Responsibilities

• Lead the Marketing Operations team responsible for executing onsite and in-app marketing experiences and user journeys.
• Develop and manage: Onsite marketing campaigns; Registration and subscription journeys; A/B tests; Gating/paywall strategy; Offer flows and decision logic; Audience segmentation and targeting rules.
• Work closely with stakeholders to manage timelines, roadmaps and expectations.
• Develop air traffic control system and documentation for marketing campaigns.
• Serve as a platform expert and operator that powers our newsletter, app, paid subscription and membership growth, supporting marketers, brands, and business lines.
• Manage platform configuration, campaign build, feature enablement, and ongoing optimization.
• Partner with internal stakeholders to translate marketing, brand and product needs into platform capabilities.
• Manage execution of new units, triggers, and user flows in partnership with Marketing, Product and Martech platform.
• Responsible for day to day platform support and technical aspects of campaign set up and QA.
• Partner with data and marketing teams to develop data schema within the platform to build user profiles and audience cohorts.
• Manage platform releases, feature enhancements, integrations, and vendor relationships for marketing technology solutions.
• Collaborate with Engineering, Product, Analytics, and Data teams to troubleshoot issues, improve platform capabilities, and implement new functionality.
• Support Subscription and Conversion Optimization; Partner with Marketing and Product on key growth initiatives; Enable teams to test messaging, offers, and user journeys; Implement and manage A/B testing frameworks.
• Campaign Operations: Maintain comprehensive documentation for all campaigns; Provide platform guidance and training to internal users; Act as a bridge between technical teams and marketing stakeholders; Coordinate with vendor on new features, implementation and platform capabilities; Design and improve workflows; Lead QA process.
• Governance and Best Practices: Establish standards for platform usage, testing, and campaign management; Document processes and maintain operational best practices; Build scalable processes; Drive continuous improvement; Share marketing experiences across brands.