Responsibilities

• Support the development and stewardship of UVA Health brand strategy across all audiences and channels.
• Ensure consistency in messaging, tone, and visual identity across Marketing & Communications.
• Partner closely with internal teams and external partners to evolve brand positioning and creative strategy to reinforce brand differentiation in a competitive healthcare landscape.
• Lead quantitative consumer and provider research initiatives; monitor brand performance metrics such as awareness, preference, perception and market trends to inform strategy and optimization.
• Oversee daily brand management, ensuring brand compliance and alignment throughout the organization.
• Lead brand education and adoption efforts across the organization.
• Serve as the primary strategic marketing lead for UVA Community Health, inclusive of UVA Community Health Medical Group, three northern Viginia community hospitals and numerous outpatient clinics.
• Lead development and oversee execution of localized marketing strategies and campaigns to drive patient acquisition and specialty/service line growth, and to grow UVA Health brand awareness and reputation in northern Virginia.
• Collaborate closely with UVA Community Health stakeholders and health system strategy teams to identify growth and marketing opportunities.
• Ensure system-level marketing coordination while driving strategy and tailoring approaches for local marketing dynamics.

Requirements

• Education: Bachelor's degree
• Experience: 8 years relevant professional experience, including 3 years of formal managerial experience
• Licensure: None.
• PHYSICAL DEMANDS: This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Saving Plans, and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off