Responsibilities

• Recruitment campaign systems and project management.
• Serve as project manager for the annual recruitment campaign, turning requirements into a plan with clear owners and deadlines across every workstream (ads, landing pages, tracking, forms, and journeys), and keeping each phase on schedule ahead of the fixed campaign window.
• Working with the directors of both IT and communications, as well as external contractors, you will oversee the technical foundation of the campaign, including landing page performance for mobile-first, lower-bandwidth audiences, and coordinate accurate tracking and attribution (Google Tag Manager, analytics, UTMs).
• You'll lead the development/refinement/maintenance of campaign dashboards for monitoring and year-on-year comparison, giving us the visibility to make real-time decisions.
• Marketing automation and journeys.
• In partnership with Seed's IT team who share responsibility for platform administration and data infrastructure, you will manage our marketing automation platforms (Pardot, GupShup, and related tools).
• Design and maintain automated email and WhatsApp journeys across the recruitment funnel and program communications, keep our data and list segmentation clean, and provide the metrics required for decision-making.
• Vendor and contractor management.
• Manage day-to-day relationships with technical contractors, from web developers to paid media and tracking specialists.
• Set clear briefs and standards, verify their work and on-time delivery, and ensure Seed retains ownership of its critical accounts and platforms.

Requirements

• Bachelor’s degree and five years of relevant experience, or combination of education and relevant experience.
• Demonstrated ability to establish priorities, manage shifting priorities, and handle numerous time-sensitive projects with multiple deadlines.
• Ability to accomplish goals working through formal and informal channels, with diplomacy and tactfulness.
• Demonstrated creativity, problem solving, critical analysis, initiative, judgment and, decision-making skills.
• Demonstrated ability to develop and meet budget goals.
• Demonstrated solid planning and organizational skills.
• Demonstrated experience working independently and as part of a team.
• Excellent interpersonal, written and oral communication skills.
• Strong relevant subject matter knowledge.
• Ability to direct the work of others, for jobs requiring supervision.