Responsibilities

• Develops and implements strategic marketing and audience engagement plans to achieve sales, attendance, and patron experience goals for all CTC productions and educational programs
• Creates strategic marketing plans, manages the department budget, provides sales projections, and manages relationships with outside marketing agencies
• Oversees all institutional marketing and leads market research and consumer insights efforts to better understand audience motivations and behaviors
• Manages a team of five staff: Digital Marketing Manager, Marketing Coordinator, Ticket Office Manager, Tessitura Systems Administrator, and Front of House Manager
• Works closely with the Senior Manager of Design & Digital, the Associate Director of Communications & PR, the fundraising staff, and other key leaders across the theatre
• Part of the External Relations team that also includes the Development department
• Marketing Planning and Implementation: Create marketing plans and strategies for subscription and single ticket sales, including print, broadcast, digital, social media, direct mail, and email strategies, and oversee creative concepts
• Direct the annual subscription campaign from concept to completion including renewal workflow and timeline, mailing, email, advertising, social media plans, and project management through external vendors
• Secure annual media partner relationships with select vendors to extend advertising investment
• Manage the day-to-day implementation of marketing and promotional tactics
• Develop season sales and show copy through external vendor; develop and write copy for all subsequent marketing campaigns, serve as primary proofreader, and provide final approvals
• Supervise Digital Marketing Manager in the production of assets for the website, digital display, social media advertising, and email marketing efforts
• Maintain current expertise of media landscape and advertising opportunities in print and broadcast media, outdoor, digital display (Google, Meta, native display, OTT, programmatic, search), and other promotional opportunities in the market
• Data Analytics and Audience Insights: Collaborate with Digital Marketing Manager to pivot digital strategy based on Google Analytics insights and Ticket Office Manager in dynamic pricing and inventory management tactics to maximize revenue potential and attendance goals
• Manage Tessitura Database Administrator in developing sales reports, patron behavior, and data segmentation; analyze data and adjust strategy to maximize revenue and project final outcomes
• Oversee Ticket Office Manager in audience insights and manage external research partners to gain understanding of audience behavior, motivations, and opinions of CTC productions and the company
• Patron Experience: Supervise Ticket Office Manager in providing outstanding customer service throughout the ticket purchase experience and the implementation of on-site patron loyalty programs
• Supervise Front of House Manager in outstanding customer service during the visitor experience and in co-creation and implementation of lobby experiences in partnership with education and production teams
• Revenue and Expense Budget Management: Prepare annual revenue budget drafts and rationale in accordance with Finance and Board approval timelines
• Build, maintain, and ensure accuracy of Marketing department expense budgets for subscription, single ticket, and education advertising, patron experience (retail, concessions, and loyalty programs), staffing, and overhead

Requirements

• Experience: Demonstrated broad marketing experience, preferably in the non-profit performing arts or retail
• Demonstrated skill in designing and implementing marketing campaigns
• Demonstrated ability to work collaboratively, manage staff, and delegate projects
• Demonstrated knowledge of digital media advertising, including email and social media campaigns
• Strong communication and project management skills
• Strong writing and editing skills; ability to internalize brand standards and apply to written and visual communications
• Proficiency with Microsoft O365 products and SharePoint asset management
• Proficiency with CRM ticketing systems (Tessitura experience preferred)
• Knowledge, Skills and Abilities: Adaptability, Analytical Skills, Budget, Creative, Collaboration, Communication, Critical Thinking, Decision Making, Detail-oriented, Inclusive, Management Skills, Nimbleness, Project management skills, Self-Directed, Strategic, Time Management
• A commitment to ethical conduct in all respects of the work environment
• A commitment to creating a just, equitable and inclusive work environment
• A commitment to the protection of confidential information to which this position has access
• Ability to positively contribute to an anti-racist/anti-bias organization and work to dismantle structural racism in theatre
• A passion for the arts is a plus

Preferred

• Tessitura experience preferred
• Proficiency with CRM ticketing systems (Tessitura experience preferred)
• Strong writing and editing skills; ability to internalize brand standards and apply to written and visual communications

Benefits

• Benefits include medical, dental and vision insurance; short-term and long-term disability and life insurance; vacation and sick leave; nine paid holidays; and a 403(b)-retirement savings plan.