Responsibilities

• Support and participate in the development of strategy for patient tactics
• Help build the yearly brand tactical plans and develop tactics that align to the strategic brand plan primarily for patient promotions, including omnichannel strategy and planning
• Partner with medical, legal, and regulatory teams to review and approve patient materials.
• Manage and develop a Marketing Manager focused on ELAHERE and collaborate with internal/external networks, consultants, and agency partners
• Perform budget tracking for responsible tactics
• Contribute to presentations for Executive Leadership
• Establish and maintain relationships with advocacy groups where appropriate
• Proactively support the sales force through ongoing communications of patient materials, as well as through development and implementation of patient brochures and other leave-behinds
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate

Requirements

• Bachelor's Degree.
• 5-7 years of biopharmaceutical industry experience with experience in Consumer/Patient marketing
• Strong analytics with excellent overall business acumen
• Excellent leadership and communication skills
• Ability to foster strong relationships with senior management and external partners

Preferred

• Oncology/hematology experience, especially ovarian cancer or lung cancer
• Experience in pharmaceutical sales
• Knowledge of marketing concepts within strategic planning process
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
• Demonstrated understanding of principles of market research to draw valid conclusions