Associate Director, Marketing - Medical Dermatology, Princeton, NJ - Hybrid at Sun Pharmaceutical Industries Ltd | Mercer County, NJ | $165K/yr – $201K/yr

Associate Director, Marketing - Medical Dermatology, Princeton, NJ - Hybrid

Mercer County, NJ (Hybrid)

$165K/yr – $201K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the omnichannel DTC and HCP marketing orbit, turning market insights into go-to-brand plans that drive adoption and improve patient and provider engagement.

Growth ownership: lead integrated DTC and HCP strategies aligned to brand and growth targets.
Customer journey and engagement: shape patient and provider experiences across channels to strengthen brand positioning.
Data-driven persuasion: champion learning loops and analytics to improve activation and adoption.

Job Description

Lead the development and execution of integrated DTC and HCP marketing strategies aligned with brand objectives, business priorities, and growth targets.
Shape customer engagement strategy across patient and provider audiences to deliver a cohesive and differentiated brand experience.
Translate market insights, customer needs, and competitive dynamics into actionable strategies that strengthen brand positioning and drive adoption.
Drive alignment between DTC demand generation and HCP adoption to maximize brand performance.
Serve as a core commercial leader influencing brand strategy, planning, and execution.
Lead strategic planning and execution of omnichannel marketing initiatives across patient and HCP audiences.
Design and optimize end-to-end customer journeys to drive awareness, engagement, and treatment activation.
Champion innovative, data-driven approaches to enhance marketing effectiveness and customer engagement.
Lead patient marketing strategy, including disease education, branded campaigns, digital experiences, and patient resources.
Develop patient-centric initiatives that address unmet needs, reduce barriers to treatment, and support informed decision-making.