Responsibilities

• Define and maintain content governance standards, including guidelines for structure, consistency, publishing workflows, and stakeholder approvals.
• Serve as the primary business stakeholder for the CMS platform
• Own the documentation and guidance that support clear and consistent execution of content changes.
• Establish and promote content management and publishing best practices, ensuring all teams follow standards for quality, accessibility, SEO, and brand alignment.
• Design and enforce scalable processes for proposing, approving, and implementing content changes.
• Partner with UX, WebOps, QA, and development teams to ensure smooth delivery and resolution of content issues.
• Content Performance & Insights
• Define KPIs and success metrics for web content effectiveness (engagement, conversion, SEO performance, etc.).
• Partner with analytics teams to monitor performance and surface actionable insights.
• Use data to inform content governance decisions, prioritization, and continuous optimization.
• Establish reporting frameworks that provide visibility into content management, team capacities, and opportunities for improvement based on data.
• AI, Automation & Intelligent Content Operations
• Define and drive the strategy for integrating AI and automation into content management workflows to improve speed, scale, and consistency.
• Identify and implement opportunities for automation across content lifecycle processes, including content creation support, tagging, QA, localization, and publishing.
• Leverage AI-driven insights and analytics to optimize content performance, personalization, and user engagement.
• Drive experimentation and continuous improvement by piloting new tools or features and approaches, measuring impact, and scaling successful solutions.
• Upskill internal teams by developing best practices and training materials that enable effective and responsible use of AI in content operations.
• Process Optimization, Documentation and Team Management
• Identify opportunities for improving operational efficiency in content publishing and governance.

Requirements

• 10+ years in digital content operations, web content governance, or content strategy
• Experience managing or supporting content across international markets
• Strong understanding of AEM or similar CMS.
• Strong understanding of content design, accessibility, SEO, localization, and UX best practices
• Exceptional organizational and documentation skills
• Confident communicator who builds strong relationships and drives cross-functional alignment
• Experience using AI tools for automation, operations, or other use cases.

Benefits

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
• Collaborative, team-oriented culture that embraces diversity
• Professional development and unlimited growth opportunities