Responsibilities

• Lead the strategy, development, and execution of integrated communications across digital, social, print, and web channels.
• Define and elevate the World 50 Group brand voice for senior executive audiences.
• Oversee a small team and collaborate across marketing, sales, events, and member experience teams.
• Develop and execute the overall marketing communications strategy to strengthen brand positioning and awareness.
• Steward the World 50 Group voice across digital, social, email, and print communications.
• Partner with sales, design, and member experience teams to align communications with business goals.
• A/B test copy and content to optimize conversion and engagement.
• Oversee outbound communications, including prospect outreach and campaign nurture sequences.
• Develop content for landing pages, sales collateral, and promotional campaigns.
• Drive messaging frameworks to improve engagement, conversion, and retention through data-driven content optimization.

Requirements

• 10+ years of experience in marketing communications, ideally in B2B or professional services.
• Proven success leading multi-channel strategies, including email automation (Iterable, Outreach.io, Marketo) and LinkedIn.
• Exceptional writing, editing, and storytelling skills for executive audiences.
• Strong leadership, project management, and cross-functional collaboration skills.
• Experience managing small, high-output teams and external partners.
• Analytically focused to test and improve conversion and engagement rates.
• Ability to navigate sensitive, high-level communications with confidentiality and precision.
• Must be based in Atlanta, GA (hybrid work model).

Preferred

• experience with executive or membership audiences is a plus.