Associate Director Marketing Analytics

Springdale, AR (On-site)

Salary Not AvailableFull time

Posted 2 months ago

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Job Description

Internal Management & Management Support Applicants:

Automatic notification to your current manager will be initiated upon selection for interview. This applies to all current P or M level candidates.

Relocation Assistance Eligible:

No

Referral Payout Eligible:

Yes

Continue growing with our family. 

Our team members make it happen. If you want to continue to grow in a new role internally and see a position that looks right for you, we encourage you to apply!

Thanks for your commitment to Tyson Foods. 

Management Level:

P5

Job Description

Tyson Foods, Inc. has multiple openings for Associate Director Marketing Analytics in Springdale, AR. Act as a leader in driving business decisions based on market data, establishing key drivers, and providing “call to action” recommendations for growth. Predict how business and market share will be impacted in both the short and long term. Lead resolution of complex business challenges in collaboration with other cross-functional teams to address business questions. Establish Key Performance Indicators (KPIs) and new capabilities as best practice around measuring the impact of media, trade, shopper marketing, and other activations. Champion the synthesis of multiple first party and syndicated information and data points such as IRI, Nielsen, Luminate, 8451, Technomic, NPD Supply Track, NET, and Mintel and translate them into insights to fill knowledge gaps. Enable advanced data analysis practices to filter clutter and extra high value insights. Collaborate with cross-functional teams such as Demand Planning and Finance for monthly/quarterly/yearly and long-range category and business projections with causal analysis. Lead analytics throughout complete product reviews to include price pack architecture and SKU optimization. Leverage data storytelling techniques and advance communication strategy to translate data and information into actionable insights and business recommendations. Represent Tyson’s Analytics team in professional organizations and meetings.

Job Requirements

Bachelor’s degree in Economics, Statistics, Psychology, Marketing Research, Management Information Systems, or a related field, and 4 years of experience in marketing analytics, audience segmentation, and media insights.

Must have:

  • 3 years’ experience running media measurement.
  • 3 years’ experience running forecasting;
  • Experience with Volumetric or Market Share;
  • 3 years’ experience data mining with Nielsen, Circana, Sintilla, or Kantar;
  • An understanding of pricing architectures, elasticities, price gaps, and optimal price curves.

Please submit resume online through this site.

Work Shift:

1ST SHIFT (United States of America)

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here.

Tyson Foods, Inc. logo

Tyson Foods, Inc.

The story of Tyson Foods is rooted in hard work, humility and purpose. We are a world-class food company and recognized leader in protein. Our mission is to bring high-quality food to every table in the world, safely, sustainably and affordably, now and for future generations.

Founded in 1935
Springdale, Arkansas, USA
44K employees (1,091 in marketing)