Associate Director, Integrated Media Planning at Omnicom Media US OMD | New York City, NY | $90K/yr – $125K/yr

Associate Director, Integrated Media Planning

New York City, NY (Hybrid)

$90K/yr – $125K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end, data-driven paid media for travel with audience-first focus, turning consumer insight into POVs and budgets while leading a team and aligning with creative for integrated experiences.

Own full-funnel paid media strategy and end-to-end experiences tied to consumer insights and business results.
Lead client POVs, presentations, and cross-functional coordination with creative, planning, and client teams.
Oversee budgets, QA media math, and resource prioritization in a fast-paced environment.

Job Description

The Associate Director has a strong appetite for new technology, emerging media, and culture, and always carries a strong point of view. They understand and embrace the passion that the consumer has for our clients’ brands. They orchestrate a strategic mix of audience-first solutions as the media landscape and technologies continues to evolve.
Serves as key point of contact for client teams to streamline requests and coordinate workstreams
Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
Develops client presentations and templates for POVs and recommendations
Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
Maintains positive team culture and working environment
Manages resources & helps team members prioritize work
Accountable for planning teamwork including QAing budgets and media math as relevant

5-7 years of media planning experience with strong agency background
Worked with clients in the travel vertical, ideally with both national and local experience
Understanding of the sports landscape and integration opportunities
Track record of cultivating and maintaining trusted client relationships
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members
Expert level media math skills
Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.

benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.