Responsibilities

• Managerial Rigor & A Relationship Building Focus - Without losing sight of ongoing client deliverables, the Associate Director is building upon their knowledge base by broadening and strengthening their business relationships beyond PHD
• Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation
• Actively ensures strategic consistency across all elements of plan development and implementation
• Relationship + Knowledge Cultivator - Proactively explore and recommend ways to further service and grow client relationships
• Along with Group Director, manages large scale partner relationships to foresee future needs and provide client support
• Provide thought leadership for the junior team in the areas of video marketing and technology
• Analytical Thinker - Create and articulate clear performance metrics and develop associated reports that measure KPI’s
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• Process and analyze competitive media activity in the marketplace
• Team Focused - Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice, and working on planning frameworks

Requirements

• Knowledge of the principles of advertising, marketing, and media (minimum of 5 years of industry experience)
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies
• Advanced knowledge of buying-related technologies Prisma, MediaOcean OX, 3rd party Ad Servers (i.e. DCM) and Verification/ Reporting partners (i.e. Double Verify, Nielsen)
• Experience managing & optimizing programmatic video campaigns; prior hands-on DSP (TTD, DV360) experience is key.
• Strong negotiation skills
• Ability to foster a strong, cohesive working team, providing leadership and instruction
• Understanding of marketplace dynamics, working with Group Director to formulate marketplace strategies
• Strong overall communication skills with a focus on presentation excellence

Preferred