Responsibilities-focused influencer leadership and education across client accounts, prioritizing cross-functional collaboration, relationship-building, and campaign execution to drive innovative influencer programs.

• Client and Internal Education: Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
• Client and Internal Education: Lead influencer/content creator POVs for internal and client needs
• Client and Internal Education: Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
• Client and Internal Education: Build ongoing education opportunities for partners that help advance the influencer offering in and outside the walls of Tombras
• Relationship Building: Become the go-to source of all things influencer across your accounts, fielding questions from both client and internal teams
• Relationship Building: Build rapport with key stakeholders and understand how they work and how best we can work collaboratively
• Relationship Building: Conduct outreach and build relationships with known agencies, managers, etc.
• Relationship Building: Mentor team members to help roadmap their professional development and combat obstacles to help them reach goals
• Campaign and Partner Management: Be accountable for the overall success of your influencer programs
• Campaign and Partner Management: Build and execute creator strategies specific to campaigns for a wide range of clients, refine current success metrics, and introduce new success metrics

Note: Additional sections such as requirements and benefits are listed below for reference.

• Campaign and Partner Management: Compile research and trend forecasting that lead to insightful creative approaches, laddering back to business objectives and program goals
• Campaign and Partner Management: Research and recommend creators to bring to life content creator campaigns/activations, including influencer vetting to confirm brand alignment
• Campaign and Partner Management: Lead outreach initiatives and oversee contracting
• Campaign and Partner Management: Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts
• Campaign and Partner Management: Oversee campaign management and execution from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting

Leadership: Mentor and inspire a team to create best-in-class influencer programs

• Leadership: Help identify, create, and implement new processes that evolve the influencer practice
• Leadership: Establish ways of working with the New Business and Accounts teams to put influencer front and center to help acquire new clients and grow current clients
• Leadership: Be the influencer expert in every room to create ongoing value and guidance for internal teams and clients alike

Note: The main responsibilities have been condensed to fit within the 10-bullet maximum for display.