Responsibilities

• Lead development of innovative, results-oriented, digital, social & influencer programs that compel consumers to action and drive business results
• Staying current with the latest developments in consumer engagement campaigns; proactively integrating and advocating new technologies and opportunities.
• Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams
• Prepare and present influencer strategies to internal teams and clients
• Lead large scale influencer and digital activations
• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time and future planning
• Effectively present data-based results, leveraging successes to build further work
• Develop POV and recommendations for P&G and MSL
• Establish and evolve best practices across influencer campaigns and teams; support digital skill building of teams

Requirements

• 6+ years previous experience and a B.A. in Public Relations, Communications or a related discipline
• Digital native with understanding of social from owned, earned and paid perspectives
• In-depth knowledge of related trends and industry sector events and experience working with the news media, social influencers and brand ambassadors
• Proven experience in executing client programs with a blend of strong time management, proactivity, mentoring and client relation skills
• Proven experience in the Consumer Packaged Goods space
• Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
• Excellent verbal and written communications skills as well as an ability to develop and present compelling client proposals

Benefits

• medical coverage, dental, vision, disability, 401k and paid time off.