Associate Director for HRL Content Operations
Charlotte, NC
$70K/yr – $75K/yrFull time
Posted 1 month ago
Job Description
Within the Division of Student Affairs, the mission of Housing and Residence Life is to create communities in partnership with residential students that are inclusive, safe, well-maintained, and intentionally developed to facilitate their academic, personal, and professional growth. This department comprises four (4) sub-units: Business Services; Facilities Operations; Administration and Assessment; and Residence Life.
The Business Services unit is responsible for managing the department’s budget and financial affairs, purchasing activities, and providing general HR support for employees and the management team. Additionally, this unit provides oversight of the residence hall Security Services.
Primary Purpose of Position
The Associate Director for HRL Content Operations leads and coordinates content alignment for all department media in support of ongoing housing operations, including housing application cycles; residence hall move-in and move-out; facility service and disruption updates; and residence hall programs and events. Critical responsibilities include, but are not limited to, the planning and coordination of marketing campaigns, advertising, social media, web content management, creative services, video, copywriting/editing, and assessment of content programs. This position is responsible for building positive working relationships with University Communications, Student Affairs Marketing and Communications, as well as other campus partners to ensure HRL services, programs, and events are situated in the appropriate media channels to support student success. The Associate Director is the primary lead for Housing and Residence Life’s marketing and communication efforts, including related crisis management communication activities.
Summary of Position Responsibilities
The Associate Director for HRL Content Operations provides leadership and strategic direction for Housing and Residence Life’s marketing, communications, and content initiatives. This position leads the development, coordination, and execution of comprehensive communication strategies that support key housing operations, programs, services, and events, including housing application cycles, residence hall openings and closings, facility updates, and other student-facing initiatives. The Associate Director serves as the department’s primary lead for marketing and communications, including crisis, emergency, and time-sensitive messaging, while ensuring content aligns with Housing and Residence Life, Student Affairs, and University priorities and branding standards.
The position oversees content development and marketing efforts across print, digital, web, social media, video, and other emerging platforms. Responsibilities include developing and managing content calendars and campaigns; writing and editing content; managing web and social media content; coordinating photography and videography; developing promotional and branded materials; and managing multiple projects and vendor relationships. The Associate Director also works closely with University Communications, Student Affairs Marketing and Communications, departmental stakeholders, and other campus partners to advise on communication strategies, evaluate the effectiveness of content and campaigns, and continuously improve Housing and Residence Life’s communication efforts.
Minimum Education/Experience
Graduation from a four-year college or university with a major in a closely related field and five years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience. Five years of experience using Adobe Creative Suite.
Preferred Education, Knowledge, Skills and Experience
Preferred Education, Knowledge, Skills and Experience:
- Master’s degree in communications, marketing, higher education, or a related field
- Three (3) years of Marketing or Content experience within a Higher Education setting
- Demonstrated experience leading comprehensive marketing and communication strategies
- Strong knowledge of branding, editorial standards (including AP style), and digital content strategy
- Experience managing social media platforms, web content, and digital campaigns
- Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
- Experience with video production, photography coordination, and storytelling through multimedia
- Familiarity with project management tools and content management systems
- Ability to analyze data and metrics to assess effectiveness of communication strategies
- Strong interpersonal skills with the ability to consult and advise senior leaders and campus partners
Necessary Certifications/Licenses
Preferred Certifications/Licenses
Special Notes to Applicants
Posting Open Date
08/19/2026
Posting Close Date
09/20/2026
Open Until Filled
No
Proposed Hire Date
10/01/2026
If time-limited please indicate appointment end date
Contact Information
Salaries
Posted range
$70K/yr – $75K/yr
Taken straight from the job posting.
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
