Associate Director, HIV Treatment DTP Marketing

Responsibilities

• Develop and implement key patient marketing strategies and tactics for the US HIV Direct-to-Patient efforts, with a particular focus on reaching our key priority patient populations leveraging audience insights, segmentation strategies, and personalized approaches to maximize business impact.
• Partner with DTP Team to coordinate omnichannel engagement and implement patient strategies and tactics.
• Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
• Gather and analyze data from digital media campaigns to optimize digital media quality and performance.
• Work collaboratively within DTP team as well as with cross functional partners to identify synergies, solve key business problems and apply optimizations to the overall efforts.
• Lead targeted workstreams as a Subject Matter Expert (SME) for multicultural marketing.
• Lead or support a broad range of foundational patient marketing workstreams including: media management; market research; patient conference and event planning and execution; brand ambassador and influencer program management; and more.
• Develop and deliver informative patient-friendly education and other DTP initiatives based on customer needs.
• Lead or serve as a key project team member on cross-functional projects, often with high visibility to senior management within the organization.
• Partner with Gilead Digital Strategy Operations (DSO), and lead media and creative agency teams

Requirements

• Basic Qualifications: Bachelor's Degree and Ten Years’ Experience OR Masters' Degree and Eight Years’ Experience
• A minimum of 4-6 years in product marketing or advertising focused on consumers or patients.
• Bachelor’s degree in marketing or related fields.
• Previous experience in marketing, market research and/or communications agency experience desired.
• Ideal but not required: bi-lingual, fluent in conversational and written English and Spanish
• Willingness to travel up to 20%, attending conferences, market research, meetings with key stakeholders.
• Deep understanding of patient and consumer marketing fundamentals, including audience segmentation, consumer insights, omnichannel engagement, and measurement frameworks used to evaluate campaign effectiveness and optimize performance.
• Demonstrate command of traditional and non-traditional media channels including TV, print, digital, SEO/SEM, POC, & social media.
• Demonstrate a high degree of digital knowledge and expertise.
• Ability to lead the development and translation of market research and other data generation into key insights/communication strategies.

Preferred

• A minimum of 4-6 years in product marketing or advertising focused on consumers or patients.
• Bachelor’s degree in marketing or related fields.
• Previous experience in marketing, market research and/or communications agency experience desired.
• Ideal but not required: bi-lingual, fluent in conversational and written English and Spanish
• Willingness to travel up to 20%, attending conferences, market research, meetings with key stakeholders.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans
• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.