Associate Director, Hematology Regional Marketing Specialist-West Region

San Diego, CA (Hybrid)

$165K/yr – $200K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead regional hematology marketing and advisory-board speaker programs, owning cross-functional execution and compliant messaging.

  • Own Advisory Board execution and HCP speaker programs from candidate identification to follow-up.
  • Must-have: 5+ years in product marketing, field sales, or field medical in hematology or specialty therapeutics.
  • Standout: Strong cross-functional collaboration and speaker-management experience.

Job Description

Responsibilities

  • Cross-functional teams to provide key customer insights on strategy, tactics, messaging, and program execution
  • Execute approved Advisory Boards and assist in identification of HCP consultants per the Consultant Engagement Project Brief
  • Facilitate, participate in and attend advisory boards, where appropriate
  • Regional and National Physician Discussions and disease state topics aligned with approved messaging
  • Engage with assigned TLs and solicit feedback as necessary
  • Participate in Congresses and industry meetings; conduct 1:1 meetings with HCPs
  • Attend meeting sessions at Congresses and compliant collaboration with field-based and home office teams
  • Provide input in developing account plans for Sales Speaker Management and Engagement; identify and develop HCP Speakers
  • Provide refresher and follow-up training to Speakers on PReP-approved materials; host compliant speaker programs
  • Monitor speaker performance at live Programs to evaluate effectiveness and capabilities
  • Work with home office Marketing, Sales, and cross-functional teams to inform strategy and program execution
  • Assist in developing Home Office Brand Strategy and its Regions; ensure Compliance & Integrity

Requirements

  • Minimum 5 years of experience in one of: product marketing, field sales, or field medical
  • Minimum 5 years of experience in Hematology or specialty therapeutics
  • Bachelors Degree required or higher
  • Proven ability to manage large geographical territory
  • Demonstrated ability to build productive stakeholder relationships and meet their needs
  • Ability to inform strategies, develop tactics and execute strategic plans under short timelines
  • Strong business acumen; understands market dynamics and corporate goals
  • Clinical knowledge and aptitude in complex disease states with a drive to learn on the job
  • Effective verbal and written communication skills and organizational abilities
  • Self-driven with strong organizing and planning skills
  • Ability to leverage interpersonal styles to gain acceptance of ideas
  • Highly collaborative with ability to manage multiple projects
  • Willingness to try innovative compliant methods; regular business travel required
  • Willingness to work evenings and select weekends

Preferred

  • Marketing, Sales Management, and/or launch experience strongly preferred
  • Experience with thought leader engagement, advisory boards and Speakers Bureau strongly preferred

Benefits

  • Health Coverage: Medical, pharmacy, dental, and vision care
  • Wellbeing Support: BMS Well-Being Account, Living Life Better, and EAP
  • Financial Well-being and Protection: 401(k), disability, life, accident, supplemental health, travel protection, and legal support
  • Paid Time Off and US Exempt: flexible time off, 11 holidays
  • Additional time off options may include unlimited sick time and volunteer days; flexible hours and annual global shutdown
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Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

Marketing Team

Marketing Team Size
1,254 (3% of company)
Median Career Experience
19 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

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