Associate Director, HCP Non-Personal Promotion (NPP) Marketing - HIV Treatment

Responsibilities

• Develop and execute insight-driven HCP non-personal promotional strategies and tactics across relevant digital and omnichannel touchpoints.
• Partner across the HCP promotional team and broader HIV portfolio to deliver coordinated and consistent customer experience.
• Apply customers, channel, and performance insights to optimize engagement and strengthen business impact.
• Contributes to the development of the HCP NPP strategy, launch planning, and omnichannel plan in partnership with the HCP promotional team, while balancing the needs of the broader HIV treatment portfolio.
• Develops and executes HCP non-personal promotional initiatives across relevant channels, which may include websites, email, digital media, search, virtual programs, and other emerging customer engagement platforms.
• Translates brand strategy, customer insights, and business objectives into clear channel and content requirements, ensuring alignment with the overall campaign and HCP promotional strategy.
• Partners with Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory, and other key stakeholders to execute omnichannel capabilities.
• Defines initiative objectives, key performance indicators, and measurement plans in partnership with analytics and agency teams; evaluates performance and recommends optimizations.
• Leverages multiple data sources, including market research, advisory boards, field force input, channel analytics, and industry trends, to identify HCP needs and engagement opportunities.
• Manages agency partners to deliver high-quality work on strategy, on time, and within budget.

Requirements

• Track record of successful pharmaceutical/biotech marketing, with preferred launch experience
• Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
• Experience with marketing strategy, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
• Bachelor's degree with at least 10 years of relevant experience, or Master’s degree or PhD with at least 8 years of relevant experience

Benefits

• discretionary annual bonus
• discretionary stock-based long-term incentives (eligibility may vary based on role)
• paid time off
• a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.