Go-to-Market - Lexington, KY, USA
Speechify
Lexington, KY (Remote)
$105K/yr - $140K/yrIn-houseFull-timeSenior level3+ years exp.
14 hrs ago
Associate Director, Go-To-Market and Field Strategy, Oncology and HIV
Boston, MA (Hybrid)
$128K/yr – $191K/yrSenior Level6+ years expFull time
Posted 4 months ago
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Job Summary
Drive market strategy and cross-functional planning in pharma/healthcare, focusing on GTM, targeting, and territory optimization.
- Must-have: 6+ years in pharmaceuticals/healthcare or consulting with strong data/tools experience.
- Standout: Leadership of cross-functional programs with clear timelines and outcomes.
Job Description
Responsibilities
- Go-to-market strategy: Design, execute, and optimize GTM plans for new and existing products; track performance via KPIs and adjust based on results.
- HCP & account targeting: Build and maintain targeting models (segmentation, tiering, valuation) and produce quarterly target lists to optimize resource allocation.
- Account planning enablement: Support the key account management program; improve tools, capabilities, and processes to strengthen account plans and outcomes.
- Territory alignment: Analyze market/sales dynamics to design and implement territory structures; manage change rollout and continuously optimize coverage and productivity.
- Insights & ad hoc analytics: Deliver analyses of market trends, customer behavior, and competitive dynamics to inform decisions.
- Brand planning support: Provide insights and analytics to support annual brand planning and in-year pull-through.
- Program/project leadership: Lead cross-functional initiatives with clear plans, timelines, deliverables, and stakeholder communication.
- Executive communication: Develop high-impact presentations; facilitate meetings/workshops (e.g., POAs, summits) to align teams and drive execution.
- Cross-functional alignment: Serve as liaison across Sales, Marketing, and Operations; synthesize field and research insights into planning and priorities.
Requirements
- Bachelor’s degree
- Minimum 6 years’ experience in pharmaceuticals, healthcare industry, or consulting
- Advanced computer skills – excellent knowledge and experience with Excel, Word, PowerPoint, and Access
- Deep expertise with data and reporting/analysis tools
- Advanced knowledge of CRM technology relevant to Customer Facing Teams
- Proven skills leading multiple impactful cross functional projects simultaneously
- This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
Preferred
- Biotech or pharmaceutical US marketplace launch experience
- Experience in Oncology and / or HIV
- Outstanding oral, written and communication skills with the ability to present to small and large groups
- Superior team orientation and ability to influence without authority
- Strong business acumen with keen analytical sense and ability to utilize quantitative analysis and sound business judgement in interpretation of sales and market data to drive strategy
- Ability to think strategically and bring innovation to the organization
EMD Serono
We aspire to create, improve and prolong life for people living with difficult-to-treat conditions like infertility, multiple sclerosis and cancer. We are imagining the future of healthcare by working to translate the discovery of molecules into potentially meaningful outcomes for people with serious unmet medical needs. EMD Serono is the healthcare business of Merck KGaA, Darmstadt, Germany in the U.S. and Canada. Our global roots go back more than 350 years. Today, we have approximately 1,100 employees around the US with commercial, clinical and research operations in Massachusetts.Community Guidelines: https://bit.ly/2nbPYl1
