Responsibilities

• Develop and execute an annual multi-channel enrollment marketing plan for each graduate program to meet inquiry, application, and enrollment targets.
• Manage paid media strategies (SEM, LinkedIn, Meta) in collaboration with external agencies and/or the marketing teams (Knauss and USD Central), focusing on lead generation and ROI.
• Develop high-impact drip campaigns and "journey" communications within the CRM (Slate) to nurture leads through the funnel.
• Actively manage and coordinate vendor agreements as they relate to enrollment management strategies and services
• In coordination with the Director of Business Admissions, provide directives and feedback via regularly scheduled meetings with contracted vendors
• Coordinate with the Knauss School Finance and Administration Team regarding contract renewals and new contract engagements
• Perform related tasks and assignments that support enrollment growth and brand visibility.
• Lead the creation of compelling, conversion-focused content across landing pages, brochures, emails, ads, text messaging, social media platforms and other analog and digital channels that inspire action and reinforce the Knauss value proposition.
• Ensure all graduate-level messaging aligns with USD’s brand guidelines while maintaining the professional, high-touch tone expected by graduate audiences.
• Manage and audit graduate program web pages for SEO, accuracy, user experience, and improved conversion pathways.

Requirements

• - Bachelor’s degree from an accredited college or university with preference given to Business, Marketing and/or related field of study
• - 5 years of work experience in product marketing, email marketing, campaign planning, digital marketing, messaging, positioning, copywriting, academic program recruitment and/or related field
• - Master’s degree from an accredited college of university in Business, Marketing or a related field
• - 5+ years of progressively responsible marketing experience in product marketing, email marketing, campaign planning, digital marketing, messaging, positioning and/or academic program recruitment
• - 2+ years of hands-on experience in lead generation, search, online advertising and pay-per-click (PPC)
• - Experience working in higher education
• - Enrollment management strategies within higher education, particularly for graduate business programs
• - Development and execution of integrated, multi-channel marketing campaigns (digital, email, paid media, CRM-driven outreach)
• - Market research, audience segmentation, and persona development to inform targeting and messaging strategies
• - Brand positioning and content strategy, including storytelling that resonates with diverse prospective student audiences

Preferred

• - Master’s degree from an accredited college of university in Business, Marketing or a related field
• - 2+ years of hands-on experience in lead generation, search, online advertising and pay-per-click (PPC)
• - Experience working in higher education

Benefits

• The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.  Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.   USD: Human Resources: Benefits