Responsibilities

• Lead the design and implementation of targeted marketing strategies that support undergraduate and transfer recruitment goals.
• Support public relations strategies and executive communications in collaboration with the Vice Provost of Enrollment and the Associate Dean of Enrollment to promote the status of the university.
• Lead the coordination and execution of the full lifecycle marketing experience in collaboration with a marketing technology team, ensuring strategic alignment and sequencing across email campaigns, SMS, microsites, landing pages, and behavioral triggers.
• Provide strategic direction for digital content and visual storytelling initiatives that support the student journey, in collaboration with internal staff and external vendors.
• Conduct ongoing performance analysis of marketing campaigns using engagement metrics, audience behavior insights, A/B testing, and conversion tracking to inform strategy, optimize outcomes, and guide future campaign planning.
• Partner with Admissions, Enrollment Services, the Honors College, academic departments, and University Relations to coordinate marketing initiatives, align campaign strategy and timelines, and ensure a cohesive message across all platforms.
• Supervise staff responsible for content production, social media, and marketing project coordination.
• Evaluate and apply emerging trends in enrollment marketing, including digital platforms, prospective student behavior, and marketing technology, to improve campaign effectiveness and inform departmental strategy.
• Ensure compliance with accessibility standards, privacy regulations (e.g., CAN-SPAM, FERPA), and university brand guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Higher Education Administration, or a related field from an accredited institution of higher education
• At least three years of progressive experience in marketing, communications, enrollment marketing, public relations, or a related field
• Experience managing integrated campaigns, drafting communications for associated channels, and managing editorial oversight
• Experience using CRM and/or marketing automation platforms to develop audience-segmented communications and recruitment campaigns
• Experience analyzing campaign performance data, applying audience insights, and using testing methodologies (e.g., A/B testing) to improve outcomes
• Experience coordinating projects across multiple stakeholders and supervising professional staff, student employees, or project teams

Preferred

• Master's degree in Marketing, Strategic Communications, Higher Education, Business Administration, or a related field from an accredited institution of higher education
• At least four years of experience in higher education marketing, enrollment management, student recruitment, or strategic communications
• Experience supporting executive communications, institutional public relations initiatives, or reputation-management efforts within a complex organization
• Experience with enrollment marketing best practices, student search and recruitment strategies, CRM ecosystems (e.g., Slate, Salesforce Marketing Cloud, HubSpot), and marketing analytics tools
• Demonstrated success leading cross-functional teams and developing multi-channel recruitment campaigns that improved inquiry, application, enrollment, or conversion outcomes

Benefits

• The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.